01
Campaign structure
Campaigns built around a single sitewide welcome offer so spend could be read against one variable.
Case studies Meta Molecule
Meta Molecule
Supplying research-use compounds across Canada, the brand builds trust through two independent COAs per batch and fully traceable lots. The engagement focused on strengthening paid acquisition and optimizing the e-commerce experience behind it.
Client
Meta Molecule
Industry
Peptide / research
Services
Google & Meta Ads · Website Design & Development
Project type
Paid acquisition & ecommerce
Real performance data
Straight from the ad account and the store
Period
Amount spent$1,26,000
Website purchases4,772
Cost per purchase$26.40
Impressions3,500,000
Period
Total sales$1,50,000
Net sales$1.5M
Orders6,180
Products sold24,720
The challenge
What was limiting growth at Meta Molecule?
The proof existed for every batch, but it sat behind the buying decision rather than in front of it — and a single sitewide offer was carrying the whole account.
- 01Independent COAs were published for every batch, but the proof sat on product pages instead of leading the ads.
- 02One sitewide welcome offer carried the account, leaving no second mechanic to test against it.
- 03Spend could not be read cleanly against creative angle or offer, so budget decisions were made on instinct.
- 04The order-to-arrival route across Canada was unclear at the point of purchase, adding hesitation at checkout.
- 05The on-site path from ad to COA to checkout leaked buyers the account had already paid to acquire.
Paid acquisition strategy
Building the system, not just running ads
The account was rebuilt as a repeatable process: structure it so results are readable, test deliberately, then put budget behind what proves itself.
02
Proof-led creative
The brand’s own proof — two COAs per batch, traceable lots and a mapped order-to-arrival route — turned into ad angles alongside the offer.
03
Offer & landing alignment
Matched the offer with a focused landing experience, connecting promotional messaging directly to relevant products, documentation, and conversion.
04
Website & conversion
Refined the e-commerce experience around clarity, trust, and ease of purchase—making product information, research documentation, and key conversion points more accessible throughout the customer journey.
05
Ecommerce path
Streamlined the path from product discovery to checkout, making key product details, research documentation, and purchase actions easier to find—reducing friction and supporting higher-intent buying decisions.
Creative direction
Ad creative built for testing and scale
Welcome offer 5
Bundle offers 2
Seasonal sales 2
What this means for your brand
Acquisition is a system, not a campaign
Launching ads is the easy part. What produced these numbers was the sequence — and the fact that every layer was worked at the same time. That’s the same process we’d run on your account.
Strategy
→ Creative
→ Tracking
→ Optimisation
→ Scale
Ready to grow your brand?
Let’s build a paid acquisition system designed around your goals, audience, creative, and growth targets — starting with where your spend is leaking today.