01
Campaign structure
Campaigns built around one sitewide welcome offer so spend could be read against a single variable.
Case studies Express Bottles
Express Bottles
Manufactured in the USA, with two independent lab COAs and documented batch records for every lot, the brand’s research compounds are backed by a transparent, quality-focused buying experience. The engagement covered paid acquisition and the ecommerce journey behind it — connecting credible product presentation with a smoother path to purchase.
Client
Express Bottles
Industry
Peptide / research · USA
Services
Google & Meta Ads · TikTok Ads · Website Development
Project type
Paid acquisition & ecommerce
Real performance data
Straight from the ad account and the store
Period
Amount spent$111,000
Website purchases4,515
Cost per purchase$24.58
Impressions6,052,110
Period
Total sales$111,000
Net sales$1.4M
Orders5,618
Products sold22,045
The challenge
What was holding Express Bottles back?
The brand’s strongest asset was its paperwork — two independent lab results and a documented batch record for every lot — but it sat behind the buying decision instead of leading it, while a single welcome offer carried the account on its own.
- 01Two independent COAs and a full batch record existed for every lot, but the proof sat on product pages rather than leading the ads.
- 02One sitewide welcome offer carried the account, leaving no second mechanic to test against it.
- 03Creative was produced offer-first, so the manufacturing, testing and cold-chain story never ran as an angle of its own.
- 04The cold-chain route from the USA was not explained at the point of purchase, adding hesitation before checkout.
- 05Checkout asked for trust the brand had already earned elsewhere — COA access, materials detail and payment assurance were not where buyers looked for them.
Paid acquisition strategy
Building the system, not just running ads
The account was rebuilt as a repeatable process: structure it so results are readable, test deliberately, then put budget behind what proves itself.
02
Documentation as the angle
The batch record, two independent lab results and the cold-chain route were turned into ad angles, not trust badges buried on the site.
03
Creative testing
Proof-led and offer-led angles were run against each other in deliberate rounds, so a winner could be repeated rather than guessed at.
04
Checkout & ordering
COA access, materials detail and secure-payment messaging were moved into the buying path, so the route from ad to order stopped asking for blind trust.
05
Measurement & reporting
Performance was read on orders and net sales rather than platform engagement, so budget followed what actually returned.
Creative direction
Ad creative built for testing and scale
Welcome & seasonal 5
Proof & documentation 2
Brand & experience 2
Client testimonial
Amino Marketing changed our approach to showcase our research works. Their crew transformed openness, quality, and remarkable creativity into a better purchasing experience that enabled us to grow with confidence.
What this means for your brand
Acquisition is a system, not a campaign
Launching ads is the easy part. What produced these numbers was the sequence — and the fact that every layer was worked at the same time. That’s the same process we’d run on your account.
Strategy
→ Creative
→ Tracking
→ Optimisation
→ Scale
Ready to grow your brand?
Let’s build a paid acquisition system designed around your goals, audience, creative, and growth targets — starting with where your spend is leaking today.