Pulse Active campaigns · 60+ Verified · managed engagements
Case study

Compound Purity — Turning first orders into repeat revenue for a research peptide brand.

Client Compound Purity
Industry Research peptides (RUO)
Services Email & Retention, Lifecycle CRO, Segmentation
Timeframe 2024–2025
Get results like this
compound purity
Results at a glance
ROAS Achieved
$75512
Monthly Revenue
5.16%
Conversion Rate
$197
Average order value
The challenge

Where Compound Purity started.

Compound Purity was acquiring first-time buyers at a healthy clip, but most of them never came back. Post-purchase communication was a handful of generic blasts, there was no segmentation between new and repeat buyers, and nothing was timed to when a customer was actually due to reorder — so revenue reset every month instead of compounding.

What we did

The work.

01

Built reorder lifecycle flows

Welcome, replenishment and win-back automation timed to real reorder cycles, not arbitrary send dates.

02

Segmented buyers by purchase stage

Value-based segments so first-time and repeat buyers get different messages, not the same blast.

03

Fixed post-purchase friction

Account, reorder and support experience improvements that removed avoidable reasons to churn.

04

Retention-first campaign calendar

Ongoing lifecycle campaigns planned around the reorder window, not one-off promotions.

In their words
“Our peptide ads kept getting rejected-Danish fixed it fast and got us scaling again.”
Compound Purity
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