Compound Purity — Turning first orders into repeat revenue for a research peptide brand.
Where Compound Purity started.
Compound Purity was acquiring first-time buyers at a healthy clip, but most of them never came back. Post-purchase communication was a handful of generic blasts, there was no segmentation between new and repeat buyers, and nothing was timed to when a customer was actually due to reorder — so revenue reset every month instead of compounding.
The work.
Built reorder lifecycle flows
Welcome, replenishment and win-back automation timed to real reorder cycles, not arbitrary send dates.
Segmented buyers by purchase stage
Value-based segments so first-time and repeat buyers get different messages, not the same blast.
Fixed post-purchase friction
Account, reorder and support experience improvements that removed avoidable reasons to churn.
Retention-first campaign calendar
Ongoing lifecycle campaigns planned around the reorder window, not one-off promotions.
Screenshots & mockups.
A detailed look at the mobile web design and digital product marketing for Compound Purity.
“Our peptide ads kept getting rejected-Danish fixed it fast and got us scaling again.”
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