01
Campaign structure
Campaigns organised around a small set of storewide offers so spend could be read against one variable at a time.
Case studies Bio Pura
Bio Pura
Supplying 99% purity research compounds to UK laboratories, the engagement focused on building a more effective ecommerce journey — refining the offer structure, developing performance-led ad creative and creating a seamless path from first click to checkout.
Client
Bio Pura
Industry
Peptide / research · UK
Services
Meta Ads · TikTok Ads · Website Design & Development
Project type
Paid acquisition & ecommerce
Real performance data
Straight from the ad account and the store
Period
Amount spent$112,000
Website purchases4,564
Cost per purchase$24.54
Impressions4,720,000
Period
Total sales$1,400,000
Net sales$1,120,000
Orders5,818
Products sold22,845
The challenge
What was limiting growth at Bio Pura?
Spend was limited less by budget than by structure. Offers ran as separate pushes rather than a tested set, creative was rebuilt from scratch each cycle, and the promise made in the ad was not carried cleanly through to checkout.
- 01Promotions ran as one-off pushes, so spend could never be read against a single variable.
- 02Each offer was designed from scratch, which made results impossible to compare from one cycle to the next.
- 03No consistent read on which storewide mechanic — buy two get one free, flat discount or welcome code — was actually carrying the account.
- 04Creative changed direction week to week, so the brand never became recognisable in the feed.
- 05Offer messaging, the free-shipping threshold and the checkout path did not line up with the ad that sent the traffic.
Paid acquisition strategy
Building the system, not just running ads
The account was rebuilt as a repeatable process: structure it so results are readable, test deliberately, then put budget behind what proves itself.
02
Offer-led creative
A rotating set of storewide offers — buy two get one free, flat 20% off, and a welcome code — each rebuilt across several visual directions.
03
Testing cadence
Every offer ran across several directions on a fixed rotation, so winners were identified by data rather than by preference.
04
Ecommerce path
Offer messaging, the free-shipping threshold and the checkout path were brought in line with the ad that sent the traffic.
05
Measurement & scaling
Spend was read at ad level against one mechanic at a time, then moved toward the offers that held cost per purchase as volume rose.
Creative direction
Ad creative built for testing and scale
Welcome offer 3
Sitewide 10% off 3
Purity & proof 2
Client testimonial
Amino Marketing gave our paid acquisition organization. Our offers were systems-wise, and we could see at last what our ad spend was bringing back.
What this means for your brand
Acquisition is a system, not a campaign
Launching ads is the easy part. What produced these numbers was the sequence — and the fact that every layer was worked at the same time. That’s the same process we’d run on your account.
Strategy
→ Creative
→ Tracking
→ Optimisation
→ Scale
Ready to grow your brand?
Let’s build a paid acquisition system designed around your goals, audience, creative, and growth targets — starting with where your spend is leaking today.